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gastrotypographicalassemblage. | October 15, 2010

Lou Dorfsman (with Herb Lubalin and Tom Carnase). CBS Building. 1966. New York.

Gastrotypographicalassemblage is a 35 feet by 8.5 feet tall work of art designed by Lou Dorfsman to decorate the cafeteria in the CBS Building in New York City.

Dorfsman designed the work for the building’s cafeteria, using varied typefaces to list all of the foods offered to patrons in hand-milled wood type. The project was ultimately completed in 1966 with assistance from graphic designer Herb Lubalin, and Tom Carnase, who crafted the typography from Dorfsman’s original design.

CBS removed the wall from the cafeteria in the 1990s, but there is currently a movement to restore the wall to its previous glory by the new owners, the not-for-profit Center for Design Study in Atlanta.

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1 Comment »

  1. Lovin’ the hand painted ribbon series, to love and to hold, etc…very clever!

    Comment by Album Designer — October 21, 2010 @ 12:14 am


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